Privacy Policy
Last Updated: 2026
This Privacy Policy explains how artistmelcormackhicks.com ("we," "us," "our," or "Site") collects, uses, and protects your personal information. We are committed to transparency and compliance with UK and EU data protection regulations.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and contact details you provide voluntarily through contact forms or newsletter subscriptions.
- Technical Data: IP address, device type, browser type, and operating system.
- Cookie Data: Information stored via cookies and similar tracking technologies.
- Usage Data: Pages visited, time spent on site, clicks, referral sources, and user behaviour patterns.
How We Use Information
We use collected information for the following purposes:
- Analytics and performance tracking to understand Site usage.
- Affiliate tracking to attribute commissions and monitor partner performance.
- Site improvement, including optimising user experience and content.
- Marketing communications (with your consent).
- Compliance with legal obligations.
Cookie Policy
Types of Cookies We Use:
- Essential Cookies: Required for basic Site functionality.
- Analytics Cookies: Track user behaviour and Site performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor referrals and affiliate conversions for betting site partners.
- Marketing Cookies: Enable targeted advertising and retargeting.
Opt-Out Options: You can disable cookies through your browser settings. Please note that disabling essential cookies may affect Site functionality. You can manage your cookie preferences at any time via your browser's privacy settings or by contacting us.
Third-Party Links
This Site contains affiliate links to casino and betting operators (including Betway). We are not responsible for the privacy practices of third-party websites. Each operator maintains its own privacy policy, and we recommend reviewing their terms before engaging. We have no control over how third parties collect, use, or protect your information.
Your Rights
Under UK Data Protection Laws (GDPR and UK Data Protection Act 2018), you have the right to:
- Access your personal data.
- Request correction of inaccurate information.
- Request deletion of your data (subject to legal obligations).
- Object to processing of your information.
- Request restriction of processing.
- Data portability.
- Withdraw consent at any time.
To exercise these rights, contact us using the details below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy. Analytics and usage data is typically retained for up to 24 months. Affiliate tracking data may be retained longer to maintain accurate commission records, in compliance with accounting regulations. You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
If you have questions, concerns, or wish to exercise your data rights, please contact us at:
Email: privacy@artistmelcormackhicks.com
We aim to respond to all data subject requests within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
This Privacy Policy is effective from 2026 and may be updated periodically. We will notify you of significant changes by posting updates to this page.